Boccia Canada Brand Officially Launched
Vancouver, BC (March 11, 2016) – The Canadian Cerebral Palsy Sports Association (CCPSA) launched a new brand aimed at elevating the Paralympic sport of Boccia across the country, creating awareness beyond the current boccia community, and enticing, engaging and inspiring others to become involved with the sport. The Boccia Canada brand launch coincided with the start of the 2016 Canadian Boccia Championships being held in Surrey, British Columbia, March 11-13th.
“Boccia started as a sport for athletes with cerebral palsy, but it has become much more than that, and it was time that our brand reflected the diversity of our sport. We are truly excited to launch the Boccia Canada brand, extending our reach provincially, nationally and internationally, and demonstrating that we are leaders in the sport,” stated Peter Leyser, Executive Director, Boccia Canada. “We thank the many stakeholders and partners that have participated in the consultation and the work leading-up to this day.”
The logo
The Boccia Canada logo is clean, simple, and professional. The red stands alone to make the claim that we are unmistakably Canadian. The logo represents one ball – symbolic of the shot boccia athletes always take. The maple leaf is positioned in a fashion to make the ball appear to be in motion – because CCPSA is always forward moving and forward thinking. Finally, the maple leaf is also representative of a flame, symbolic of the Paralympic torch – because we strive to be the best.
The website
A new Boccia Canada website is now live and full of information on the sport including rules, how to get involved, and details about the Canadian Boccia Team: www.bocciacanada.ca
Supporting the development of the brand
Creative development for the Boccia Canada brand was led by St. John’s based marketing and advertising agency OPEN Communications. The project is funded in part by the Government of Canada.
About Boccia Canada
Boccia Canada is the boccia delivery arm of the Canadian Cerebral Palsy Sports Association (CCPSA), the National Sport Organization for the Paralympic sport of boccia. Boccia Canada is focused on providing athletes and individuals of all ages and skill with the chance to play a unique Paralympic sport. CCPSA collaborates with partners to increase the participation of Canadians with cerebral palsy and related disabilities in sport and physical activity, while leading, developing and growing boccia from grassroots, to producing World and Paralympic Champions.
About boccia
Boccia is a Paralympic sport of precision and strategy similar to lawn bowling or curling, played by athletes with Cerebral Palsy, Muscular Dystrophy and related disabilities. It is one of only two Paralympic sports that do not have an Olympic counterpart. Athletes compete in one of six sport classes based on their level and type of disability: BC1, BC2, BC3 BC4, BC5, and Open.
For more information contact:
Peter Leyser
Executive Director, Boccia Canada
Email: [email protected]
Phone Number: (613) 748-1430 ext. 1