Take the Shot
What is it?
Take the Shot is a campaign that was first delivered in the lead up to the Tokyo Paralympics, which took place from August 24 to September 5, 2021. It included downloadable activation kits and presentations from athlete ambassadors. The goal of the campaign was to spread awareness of boccia across Canada and increase participation in the sport. We called it "Take the Shot (Tokyo Edition)".
In the lead up to Paris 2024 we are now committing to Take the Shot (Paris Edition) which will be announced very soon.
What does Take the Shot (Paris Edition) include?
In the program, athlete ambassadors give virtual presentations to school classrooms, summer camps, etc. via Zoom. The athletes discuss their journey from development to podium and their experience attending the Paralympics. The participants have the opportunity to find out more about getting involved in the sport. Presentations can be done in both French and English.